The full product

Every feature, 479 of them

Ten parts of the platform. Choose one, or search them all. Prices are on Services.

Albero, image 1 from the developer's sales kit

The public site

What every visitor sees before signing in. 77 features.

Developer render · Emaar
The front door

Start here: one front page that shows agents, firms and developers what PropRealm offers.

Everyone
Site header and navigation

Find agents, developers, buyers and sign-in from one clear header on every page.

Everyone, on every public page
Footer and legal row

Every page ends with the site map, contact line, sources and legal details in one place.

Everyone, on every public page
English and Arabic pages

Read every public page in English or Arabic, with Hindi, Russian and Chinese to follow.

Everyone
Search and AI discovery

Your pages show up in Google and AI assistants with sources named and a clean share image.

Search engines, AI assistants and anyone sharing a link
Sign in and open an account

Sign in with Google or an emailed link, then pick the account that fits your work.

Everyone who presses "Sign in"
Freshness stamp

Every figure shows its source and period, so you always know how fresh the data is.

Everyone
Explore projects on the map

See every project with a registered sale as cards beside a map, with its median price.

Everyone
Filters, sort and saved search

Filter, sort and switch views in one row, then save the search to reopen it any time.

Everyone
The map: outlines, pins and layers

See the market on a map: areas shaded by price, price pins, metro and landmark layers.

Everyone
Ask in a sentence

Type what your client wants in one sentence and get the matching projects straight away.

Everyone for the rule-based ask
Compare side by side

Compare two to six projects or areas in one table and send the summary to a client.

Everyone for areas in public
Listings portal, resale included

List developer projects and resale homes where buyers search; a standard listing is free.

Everyone, once open
Project page

One page per project with its registered sales, units and facts, ready to answer a client.

Everyone once is on
Sales history and trend

See every registered sale in a project by month and size, and whether prices are rising.

Everyone on the project page
Checked availability

See units the developer has confirmed, each with the developer's name and when it was checked.

Everyone where a developer has confirmed units and the page is open
Units, floor plans and unit list

Browse a building floor by floor, with price, beds and sold or reserved units marked.

Everyone on an open project page
Gallery, documents and tours

See the project's photos, brochures and tours, every item credited to its owner.

Everyone on an open project page
Location and nearby places

See where the project sits, with the nearest metro, mall, landmarks and places around it.

Everyone on an open project page
Payment plan, compared

See how a buyer pays, stage by stage, as the developer stated it, and compare plans.

Everyone on an open project page
Honest risk: the six facts

The six facts a buyer asks before paying, each with its date and what to check.

Everyone on an open project page
What it takes to buy here

See the deposit a buyer needs, ready or off-plan, at the Central Bank's caps.

Everyone on an open project page
Request a viewing

Request a viewing, message on WhatsApp, open the brochure or report a wrong figure.

Everyone on an open project page
Area page

One area in full: sales by month, price per square foot, demand and every project in it.

Everyone
Market index

The whole Dubai market on one page: yearly totals and every area ranked by sales.

Everyone
Launches on the record

See new launches from their first registered sales, busiest first, with stated completion.

Everyone once is on
Rents and yields

See median rent, service charge and gross yield beside the price, each with its source.

Everyone on area and project pages
Published outcomes

See PropRealm's results month by month: enquiries, answer times, viewings and closings.

Everyone once is on
Data reports

Download market tables by quarter and area for free, with the source in every file.

Everyone once is on
For developers

Bring your project once and show checked availability under your name, on a free plan.

Everyone
Developer directory

See each developer's projects, what it finished and when, and the sales behind each one.

Signed-in agents and agencies first
For agents

Your free Workspace: the whole market, a CRM with WhatsApp, client links and your own site.

Everyone
For agencies

Give every agent in your firm the full toolkit free on the Team plan, with roster and CRM.

Everyone
Partner sites and earned badges

Your own branded site on PropRealm, with your areas, confirmed units and closings.

Everyone who opens an agent's or a firm's public site
For buyers

Every page and tool is free to buyers, and every fact shows where it came from.

Everyone
Plans page

Compare the three plan families, what each costs, who pays and what it includes.

Everyone
Buyer leads price card

See each buyer lead tier with its price, what it holds and the 48-hour credit.

Everyone once is on
Services menu

Every service you can buy, in plain words, with its price and who delivers it.

Everyone once Q13
The network index

Browse the network market by market, each opening its own page, and see how to join.

Everyone
Market pages and partner firms

See what PropRealm offers agencies, agents, developers and buyers in each market.

Everyone
The publication

Read the latest area briefs, project intelligence and market reports, newest first.

Everyone
A research piece

Read one research piece with every figure sourced inline and its corrections shown.

Everyone
Standards and corrections

Read our editorial standards and a dated log of every correction we have made.

Everyone
Guides and education library

Learn how buying in Dubai works, from reservation and escrow to handover and Golden Visa.

Everyone
Guides for NRI and GCC buyers

Show Indian buyers how to send money abroad, step by step, with the right rules and forms.

Everyone
Market news with sources

Read dated market news from official sources, with a source line on every item.

Everyone
Events and launches calendar

See launches and briefings on a monthly calendar and register through WhatsApp.

Everyone for launches and register firsts
Tools index

Every calculator on one page, each built on cited rules and ending with an offer of help.

Everyone
Golden Visa check

Enter your client's figures and see which Golden Visa property rules apply, each cited.

Everyone
True cost of a purchase

See every fee on top of the price, each line linked to its official tariff.

Everyone
Mortgage affordability

Enter a monthly income and see the maximum price, loan and monthly payment.

Everyone
Payment-plan reader

Paste a developer's plan and see each instalment in dirhams and what is due by handover.

Everyone
Rental yield

Work out gross, net and cash-on-cash yield from your own figures in seconds.

Everyone
Corridor calculators

Turn a dirham price into rupees and see how much of the USD 250,000 LRS cap it uses.

Everyone
Platform overview

See what PropRealm gives each side of a deal, with a link to every feature's own page.

Everyone
Company page

Who PropRealm is, how it earns, what it publishes, the founder and how to get in touch.

Everyone
The record explained

Learn how every unit and enquiry is graded and tracked, so each figure carries its source.

Everyone
Trust page

See who holds your data, who is paid by whom and how consent is kept, all on one page.

Everyone
Where it stands

See where PropRealm stands today in three plain lines, with its licensing sentence.

Everyone
Privacy page

See what PropRealm keeps, why and for how long, and ask for a copy or deletion any time.

Everyone
Routing rules

See how each enquiry is routed, the rules in plain words and what changed in each version.

Everyone once is on
Vendors page

See how media vendors join, the quality standard they meet and what they get in return.

Everyone
Vendor application

Apply as a vendor in a short step-by-step form with your licence, portfolio and rates.

Everyone who presses "Apply"
Capture page

A short, consent-first form that captures an enquiry, checks the phone and logs its source.

Everyone who arrives from a campaign, a project page, a tool, a referral link or an expo badge
WhatsApp click-to-chat

One press opens WhatsApp with the first message written, and the source is still recorded.

Everyone, on every public page and every project card
Waitlist doors

Leave an email and hear the moment the part of PropRealm you need opens.

Everyone
Newsletter

Get the monthly brief, launch alerts and payment-plan drops straight to your inbox.

Everyone
Investors page

See the ask in dirhams, the company, the founder and how to request the deck.

Everyone who has the address
Invitation page

A private page for invited partners with the case, the numbers by round and the next step.

An invited founding partner holding a token
Client link page

Your client opens your guide, unit or presentation in your brand, and you see when it is read.

A client holding the link, with zero sign-in
Viewing booking page

Your buyer picks a viewing slot from your open hours and it lands straight in your diary.

A buyer holding a booking link, with zero sign-in
Cookie banner, equal reject

Accept, reject or choose cookies with equal weight, and the choice is remembered.

Everyone, on the first visit to any public page, and again from the footer's cookie link
Contact: one desk per need

Reach the right desk for sales, support, partnerships, developers or press from one page.

Everyone
Terms of use under UAE law

Read the dated terms for using PropRealm under UAE law, with data residency stated.

Everyone
Help centre

Search dated answers by topic, each linked to the page it explains, with contact at the end.

Everyone
Offers and briefings

See every live developer offer with its start and end dates, plus projects with briefings.

Everyone for offers a developer publishes
Roadshows and showcases

One page per roadshow or showcase, with registration, projects shown and developers present.

Everyone
INTERSTELLAR Tower, image 1 from the developer's sales kit

Agent workspace

Everything an agent uses to find, present and close. 56 features.

Developer render · Mr. Eight Development
Start and sign-in

Sign in with Google or an email link and land on Home, ready to work.

Agent
Workspace shell

Every page in one frame, with a sidebar, search and a New menu for quick starts.

Agent
Home, today

Open to your market, what needs you now and which clients fit new projects.

Agent
Performance

See your pipeline, deals, commission and reach in numbers that are always true.

Agent
Notifications, the bell

Hear the moment a link opens, a viewing is booked or a client goes quiet.

Agent
Inventory explorer

Browse every Dubai project with a recorded sale, with offers and confirmed units beside it.

Agent
Project page from the record

Answer any client from one project page, every figure shown with its source.

Agent
Areas

Browse all 244 areas with recorded sales, then open any area's own page.

Agent
Compare

Put two to six projects, areas or units side by side with the leader marked.

Agent
Map and location intelligence

See the market on a map, with all 244 areas shaded by sales, median or pace.

Agent
Saved views and watches

Save a search by name and get a ping when a watched project or area changes.

Agent
Ask in a sentence

Type what your client wants in one sentence and get the matching projects.

Agent on Premium and Premium Plus
Favourites and shortlists

Save any project or unit with one tap and keep named shortlists for clients.

Agent
Confirmed units and unit grids

See units developers have confirmed, floor by floor, filtered by price and rooms.

Agent
Unit reports and checks

Report a unit you know is available, or check a confirmed one at three levels.

Agent
Launches and EOIs for clients

File an expression of interest for a client and see their place in the launch queue.

Agent
Research for your pitch

Send research that names this project or area, sources included, with one tap.

Agent
Clients board

Your whole client book on one board, with how many projects fit each client.

Agent
Client record, brief and matches

One client on one screen: their brief, the projects that fit and every link read.

Agent
Tasks and the diary

Everything due today and this week in one diary that syncs to your phone calendar.

Agent
Sequences

Set follow-ups as timed steps that go out by email or WhatsApp, one step at a time.

Agent
Automations

Write simple rules so a client's next task, stage or follow-up sets itself.

Agent
Calls queue and dialler

Today's calls in one queue, each with the number, consent and screening status.

Agent
Calling assistant

An assistant makes first calls to consenting clients, and you review every call.

Agent on Premium and Premium Plus
Messages and WhatsApp

Open WhatsApp with a first message already written for each client.

Agent
Channels, told straight

See at a glance which channels work today and which need a key to switch on.

Agent
Presentation builder

Download a one-page sales offer in your brand from any project with one press.

Agent
Client link and readings

Send a branded client link that lasts thirty days and tells you when it is read.

Agent
With client mode

Flip one switch to hide commissions and notes when your client is looking.

Agent
Enquiries inbox

Buyer enquiries land here with why each came and the 30 minutes you have to accept.

Agent
Your enquiry rules

See whether you can receive enquiries and the rules that decide, in plain words.

Agent
Appointments and viewings

Book and track viewings in Dubai time and set the hours you are free each week.

Agent
Lead packages and the ladder

Buy leads by tier, from a verified lead at AED 250 to a booked meeting at AED 5,000.

Agent
Credits and returns

See your enquiry credits and the reason behind every credit added or used.

Agent
Founding member and free leads

Finish the activation steps to claim a numbered founding badge and a free enquiry.

Agent
CRM delivery and alerts

Every accepted enquiry is sent straight into your own CRM, signed and secure.

Agent
Integration marketplace

See every CRM, calendar, ad and messaging connection and how to switch each on.

Agent
Deals pipeline and track record

Track every deal by stage with its value, your commission and payout dates.

Agent
Deal checklist, files, signature

Run each deal from a stage checklist, with its documents kept private and secure.

Agent
The Exchange

Post a buyer brief or stock with the split stated, and co-broke with other agents.

Agent
Profile and activation ladder

Build your profile step by step and see what each verified step opens for you.

Agent
Your own site and app

Get your own branded site with area guides, confirmed units and your closings.

Agent
Brand kit

Upload one logo and get colours, type and a lockup used across all your materials.

Agent
Campaigns in your own account

Run demand, launch, roadshow and expo campaigns, each with its own capture page.

Agent
Growth and cost per closing

See what each closing costs you, month by month, and book growth services.

Agent
Production orders

Book films and content on one brief and price, delivered by a vetted vendor.

Agent
Referrals and ambassador codes

Make referral codes for capture links and count the enquiries and closings each brings.

Agent
Community

Join a circle for each of your areas and read the weekly briefing with peers.

Agent
Academy foundation modules

Start with a 10-minute off-plan module, then learn the record, grades and rules.

Agent
Plan and billing

Start free with unlimited presentations, or go Premium at AED 500 a month for more.

Agent
Settings and account

Set your name, language, alerts and With client default all in one place.

Agent
Buyer and seller signals

Spot a buyer who is back after a quiet week, right on Home and the client record.

Agent
Share available inventory

Share a branded link listing only the units developers have confirmed as available.

Agent
Project briefing in your language

Get a complete project briefing in your own language that you finish in 15 minutes.

Agent on Premium and Premium Plus
Developer's sales manager

Call, WhatsApp or email the developer's named sales manager for each project.

Agent
Broker kit in your brand

Download each project's brochure, plans and payment plan with your logo applied.

Agent
AUREL1A, image 1 from the developer's sales kit

Agency console

The firm's roster, enquiries, deals, brand and payouts. 38 features.

Developer render · Object 1
The firm's door: account and ORN

Sign up as an agency, add your ORN and trade licence, and your firm is live.

A signed-in person whose account is still to be created, choosing agency
The agency Home

Open to your firm's market, its people with permits due, and its shared pipeline.

Agency
The firm's shell and menus

One clear menu for the firm, offering only the pages each role can open.

Agency, every role
Roster, roles and join code

See every member with their role and permit, and invite agents with a QR code.

Agency, manager or principal
Seats and activation

See which agents on your roster are active and ready to receive work.

Agency, manager or principal
The firm's plan

See the brokerage plans and your band, and get two months free by paying yearly.

Agency, every role can read the plan
Permits, licences and broker cards

Catch expired and due permits and licences before a lapse costs you an enquiry.

Agency, manager or principal
Onboarding per member

Onboard each agent with a clear checklist the firm can follow through to done.

Agency, manager or principal
Firm settings

Keep your firm's details, licence expiry, theme, language and alerts in one place.

Agency
The firm's brand kit

Upload one logo and every agent's presentations, site and links look like one firm.

Agency, principal or manager for the kit
The firm site and app

Your firm's public page in its brand, with areas, agents, closings and confirmed units.

Agency
White-label on your own domain

Run PropRealm under your own name and domain as an installable firm app.

Agency, principal only
The firm pool

Send every enquiry from your firm's campaigns only to your own active agents.

Agency, principal
Enquiry routing inside the firm

Share enquiries across your agents by area, language and load, on published rules.

Agency, principal and manager read the rules and the distribution
Capacity against flow

See how many enquiries your team can take this week against demand in your areas.

Agency, principal and manager
Enquiry desk and SLA dashboard

Watch every enquiry's clock, from time to accept to first answer and viewings booked.

Agency, principal and manager
Team scorecard

See each agent's deals, closings and response times from the deals they share.

Agency, principal and manager
Cost per closing reports

See what each closing cost by source and by agent, from your own recorded spend.

Agency, principal and manager
Firm pipeline

See where every sharing agent's clients stand, with overdue next actions marked.

Agency, principal and manager
Payout-split templates

Agree each agent's commission split up front with named templates and one default.

Agency, principal
Firm deals and commission dates

See every shared deal with its split and the full commission the developer owes.

Agency, principal and manager
Fifteen test leads on joining

Get 15 free test leads when your brokerage joins, to try the lead product first.

Agency, the principal, on joining
Firm campaigns and the report

Run firm campaigns, record the spend and see the enquiries and closings each made.

Agency, principal and manager
Branded capture pages

Give each campaign its own capture page in your firm's brand for buyer enquiries.

Agency, principal and manager make them
Partner codes and expo capture

Give partners and events their own codes so every enquiry shows where it came from.

Agency, principal and manager
The whole market for the firm

Search every Dubai project, compare areas side by side and share named shortlists.

Agency, every role
Checked availability for the firm

See confirmed units floor by floor with price, size and grade for every project.

Agency, every role, once a developer confirms units
Presentations in the firm's brand

Turn projects or areas into a branded client link that tells you when it is opened.

Agency, every role
Field checks by members

Check units by document, sales office or site visit, with dated evidence.

Agency, every role, once availability opens
API access and downloads

Connect your own systems with a firm API key and download reports as CSV files.

Agency, principal and manager
Production and growth services

Book films, social content and ad management on one brief and one price.

Agency, principal and manager
Firm listings with the permit

List your own stock, resale included, with the broker's permit on every listing.

Agency, principal and manager list
The bell for the firm

Hear when a member joins, a permit falls due or a commission date comes near.

Agency, every role, each for their own events
Community circles for the firm

Give your members circles for your areas and a weekly briefing to share in.

Agency and agent
The firm on a developer mandate

See the projects you are registered to sell, the terms, your units and every sale.

Agency, principal, when a developer working with PropRealm under Project Activation registers the firm to sell its project
A firm abroad joins whole

Join from abroad as a whole firm and sell UAE inventory from the same workspace.

A brokerage in a market abroad, in the founder's order: India first after the UAE, then Miami, then markets that are easy to enter with a big upside
Roadshows, briefings and events

See every roadshow, launch and expo, and which of your agents registered and went.

Agency, principal and manager for the firm's view
Commission payment dates

See every commission owed to the firm by date: due, received or late by days.

Agency, principal and manager
One Park Central, image 1 from the developer's sales kit

Buyers and clients

What the agent's client sees and uses. 42 features.

Developer render · Iman Developers
Buyer account: sign in and start

Sign in with Google or an email link and land on your own Buyer Home.

Buyer
Buyer Home

Your saved areas, homes, searches, enquiries and viewings, all on one screen.

Buyer
Settings, language and currency

Set your name, city, language, currency and sq ft or sq m in one place.

Buyer
Updates and notifications

Hear the moment a partner replies, a viewing moves or a price changes.

Buyer
The client link, opened instantly

Open your agent's branded presentation, area guide or unit straight from a link.

The buyer as the recipient, with zero sign-in
With-client mode

One switch hides commission and notes so a buyer can read the agent's screen.

The buyer, looking at the agent's screen in a meeting
Presentation formats

Get the right document: a one-page note, full pack, comparison, investor sheet or PDF.

The buyer as the recipient
Presentations in your language

Read your presentation in Arabic, Hindi, Russian or Chinese, numbers intact.

The buyer as the recipient
Live status inside a link

Your link stays current: sold units, hold countdowns and restated prices update.

The buyer holding a link
Saved homes

Save any project or unit in one press and see what changed since you saved it.

Buyer
Saved searches

Name a search and see how many projects match it today on the Land Department record.

Buyer
Alerts

Get told when a saved search, home or area changes: new projects, prices, dates.

Buyer
Recently viewed and hidden homes

Find this week's homes in order, and hide the ones you have ruled out.

Buyer
Compare homes

Put two to six projects or areas side by side: sale prices, per sq ft, handover.

Buyer
Your brief and your matches

Say what you want and see the projects that fit, with the reason each one fits.

Buyer
What you can afford

Answer one question for a price band, then see your maximum price and loan.

Buyer
Your calculations, kept

Keep Golden Visa, total cost, payment-plan and yield results beside each home.

Buyer
Enquire: one form, consent first

Ask about a project in one short form that says who holds your data first.

A buyer, signed in or as a visitor, on a project, a unit, a link, a comparison or a capture page
Your partner on the enquiry

See the agent and brokerage handling your enquiry, with languages, areas and badges.

The buyer whose enquiry one partner accepted
Passed on when a partner is slow

If a partner is slow to respond, your enquiry moves to a new one and you are told.

The buyer whose enquiry is waiting
Your enquiries and their stages

See every enquiry, its partner, its stage and the date of its last step.

Buyer
Book a viewing

Pick a viewing slot from your partner's open hours over the next fortnight.

The buyer whose enquiry a partner accepted
Your viewings

See every viewing by day, with directions, reminders and one-press reschedule.

Buyer
Messages with your partner

Write to your partner in the product, with WhatsApp always one press away.

Buyer
Your EOI and queue place

See the launch, tranche, EOI amount and your place in the queue at a launch.

The buyer whose partner files an EOI on a developer's launch
Offer on a resale listing

Record an offer on a resale listing through your partner and see the seller's answer.

The buyer
Reservation steps to signing

Follow each step of your purchase, from reservation to SPA and Oqood, with dates.

The buyer whose purchase is under way
What you pay and when

See each instalment of your plan with its share, amount in dirhams and due date.

The buyer whose unit is reserved or sold
Documents to sign

Read and sign documents in the product, and the signed copy files itself.

The buyer asked to sign
Your full purchase record

See every step of your journey in order, from first enquiry to closing.

Buyer
Pre-approval on your enquiry

Say how you will pay and attach a bank pre-approval that travels with your enquiry.

Buyer
Services after you decide

Find a mortgage, Golden Visa, legal help and letting from licensed partners.

The buyer whose purchase is under way or complete
Report a wrong figure

Spot a wrong figure, report it in a short form and hear what happened to it.

Buyer
Consent, named and versioned

Read who holds your data, who will call and how to withdraw, before any form.

Every buyer and visitor at every door
Contact permissions

Choose which channels may reach you and see each dated consent you gave.

Buyer
Your data: copy, correct, delete

Ask for a copy of your data, correct a detail or delete your account.

Buyer
Refer a friend

Make an ambassador code, share it on a link and see how many friends enquire.

Buyer
Corridor mode

See prices in your own currency and language, with your country's steps to buy.

A buyer abroad
Co-buyer and family pooling

Invite a co-buyer to share your saved homes, viewings and deal steps in one folder.

A buyer and the people buying with them
Handover and snagging checklist

When your project completes, get the checklist for taking the keys.

The buyer whose unit reaches completion
Exit and enter signals

Tell your brokerage in one press that you plan to sell, let or buy again.

The buyer who owns a home bought through the network
Developer offers and terms

See developer offers on a card, with their terms and the units they apply to.

The buyer on a client link, a sheet in With client mode, a saved home or an alert
Al Ghaf, image 1 from the developer's sales kit

Markets, events and content

Countries, roadshows, the expo, the academy and the content services. 46 features.

Developer render · Tiger Properties
Markets by country

Choose a country and see every project PropRealm holds there.

Partners of every kind signed in
Opening a country: the market file

See the file behind each new country PropRealm opens, with its opening costs.

The admin desk
Partner directory by country

Find the brokerages in each country that sell UAE property to local buyers.

Everyone on the public site reads it
Projects from abroad

Developers abroad list projects through the same agreement UAE developers use.

Developers abroad
India corridor tools

Buyers in India see prices in rupees beside AED and the USD 250,000 remittance limit.

Buyers
The India desk

PropRealm's team in India handles qualification calls, content and back office.

The admin desk runs it
The product in your language

Use the site and client documents in English and Arabic, with Hindi next.

Buyers on the public site
The events calendar

See launches, Land Department firsts and briefings on one market calendar.

Agents, agencies and developers signed in
Project briefings

Developers present a project to member agents at a weekly briefing.

Developers
Roadshows

Take your project to local buyers and agents in a corridor city abroad.

Developers
The Developers Expo

Show your projects at PropRealm's own expos abroad, with banks and visa firms.

Developers
Expo and roadshow badge capture

Scan a badge at your stand and the visitor becomes an attributed enquiry.

The partner whose stand or stop the badge is scanned at
Launch events and open houses

Launch a project to the partner network with an event, open houses and day-one support.

Developers
Awards night on the record

An annual awards night where every award is earned on a measured result.

The network
Roadshows abroad from your console

Book a roadshow abroad from your console and we fill the room with local brokerages.

UAE developers
India developers' Dubai showcase

Developers from India present their projects to the UAE network in Dubai.

Developers from India
Roadshow city pages

Each roadshow city gets a page with dates, registration and the projects shown.

Brokerages and agents in a city abroad
Event results you can check

See who attended each event, which enquiries came in and what closed.

The developer who paid for the event
Dubai's weekly broker programme

Join weekly broker briefings, gallery open houses and the broker brunch in Dubai.

Agents and agencies in the UAE
Members' club for principals

Principals get routed flow, introductions, a council seat and event seats.

Agency principals
Sales galleries, experience centre

Show your projects in two physical places: sales galleries and an experience centre.

Developers
The academy and masterclasses

Grow your skills through a ladder of courses and masterclasses tied to the product.

Agents
The training and talks library

Watch developer briefings, construction updates and talks at any hour.

Agents and agencies signed in
The publication (the newsroom)

Read one sourced piece a week, dated market news and launch coverage.

Everyone on the public site
Content factory and scheduling

One production line makes, publishes and schedules every piece of content you buy.

Agents and agencies who buy content
Creative services a la carte

Order one creative job on one brief: ads, carousels, captions, motion or branding.

Agents, agencies and developers who order one piece of creative work
Newsletters and email reactivation

Reach opted-in readers with newsletters, email campaigns and database reactivation.

Buyers and readers
Content that captures enquiries

Every article, tool and research brief invites readers to enquire.

Buyers
Search and AI citation

Every public page is easy to find in search and easy for AI assistants to quote.

Buyers who search
Original data reports

Read reports built from PropRealm's own record and Land Department open data.

Buyers, partners and the press once Q7 clears
PR and co-produced content

Earn attention through press coverage and content co-produced with developers.

Developers
WhatsApp broadcasts and circles

Reach buyers and brokers on WhatsApp with broadcasts and broker circles.

Agents
Webinars and launch livestreams

Stream a launch live with badge capture, and run webinars for partners abroad.

Developers
Social media for partners

Get your social media run for you at AED 2,500 or 5,000 a month.

Agents, agencies and developers who buy it
Account management via vendors

A named vendor manager looks after your marketing and campaigns under PropRealm's name.

Agents on Premium Plus, brokerages that buy account management, the vendors who deliver it
YouTube production

Get four YouTube videos a month for AED 35,000, with Shorts and thumbnails.

Agents, agencies and developers who buy a channel
Reels and shoots

Order reels at AED 500 or AED 1,000 each, from edit-only to full shoots.

Agents, agencies and developers who order reels or a shoot
Podcast production for partners

Launch your own podcast: recording, editing, cover art, publishing and clips.

Agents, agencies and developers who want their own show
Photography and renders

Get the photography and renders that bring every project page to life.

Developers
Films and media packages

Order brand, project and launch films, with cut-downs for social and reels.

Developers
Celebrity campaigns and licensing

Lead a campaign with a known face, or license a brand for your project.

Developers
Advertising run for you

Your ads on Google, Meta, LinkedIn, YouTube and TikTok, run for 10% of spend.

Agents, agencies and developers whose ads PropRealm's vendors run in the partner's own ad account
PropRealm's own campaigns

PropRealm spends AED 5,000 a month promoting its publication and bringing agents.

The founders
Growth services catalogue

Browse every Growth service in one catalogue and track each order you place.

Every partner who buys a service
Room and studio bookings

Book a meeting room, studio or showcase slot at PropRealm's own space.

Member agents and agencies
Event registration and entry pass

Register once and get one pass for every briefing, roadshow, expo and webinar.

Every registrant
Marquis Horizon, image 1 from the developer's sales kit

Vendors and services

The vetted vendors who deliver leads, content and campaigns. 26 features.

Developer render · Marquis
Vendor sign-up and first look

Join as a vendor in one step and see an example job with the 75% you keep.

A person whose vendor application
Vendor Home at a glance

See offers, jobs, client verdicts, fixes and payouts due on one screen.

Vendor
Vendor admission and vetting

Check each vendor's licence, identity and portfolio, then decide on admission.

The operator
Vendor contracts signed upfront

Keep every vendor agreement in one place, signed before any work begins.

Vendor
Vendor profile and rate card

Set your crafts, cities, languages, capacity and rate so the right jobs reach you.

Vendor
Crafts catalogue and job prices

See every craft with its delivery days, its price and the split in two figures.

The operator
Dispatch to one vendor at a time

Each booked job goes to one vetted vendor at a time, chosen by score, city and load.

The operator
Offers: accept or decline

See each offer's brief, city, deadline, price and your 75%, then answer in time.

Vendor
Jobs in production

Open the full brief and client files, watch the clock and upload the delivery.

Vendor
Delivery and the client's verdict

Get the client's verdict on each delivery, with two days for any fix requested.

Vendor
Payouts and statements on Net 15

Track what you are owed and paid on each job, with dates on Net 15 and a monthly statement.

Vendor
Scores and the quarterly review

See your quarterly quality, review and on-time scores with the jobs behind each.

Vendor
All vendors at a glance

See every vendor's crafts, cities, load and standing, plus late or unplaced jobs.

The operator
Lead vendor contracts and tiers

Hold each lead vendor's contract: tiers, price per tier, monthly volume and markets.

Lead vendors
Leads through PropRealm's page

Send your campaigns to your own PropRealm capture page and see how many people came.

Lead vendors
Booked meetings queue

Call verified leads, book meetings into the agent's diary and confirm on the day.

The caller vendor
Free test leads at admission

Track the free test leads each vendor owes, has supplied and has had accepted.

Vendors
Lead returns and quality audits

Return a lead within 48 hours for a published reason and get it credited.

Lead vendors
Yearly lead contracts for vendors

See the volume you owe each month, what you delivered, what was accepted and your share.

The lead vendor
Content and production retainers

Turn monthly social media, YouTube, reels and shoots into a schedule of jobs.

Content and production vendors
Account and ad management

Run a partner's marketing and ad accounts under PropRealm's name, ads at 10% of spend.

Account-management vendors
Project Activation work orders

Assign vendors to sales enablement and marketing work under a signed developer mandate.

The vendors and partners named on a developer's mandate
Vendor directory

Find admitted vendors by craft, city and language in one directory.

The operator
Vendor settings and documents

Keep your company details, licences, team and payout details in one place.

Vendor
Studio sessions booked online

Publish your studio slots so partners can book podcast, video or editing sessions.

Content vendors that run a studio
Event landing pages

Build each developer event's landing page with its imagery, date, place and sign-up.

Content vendors
Fairmont Residences Solara Tower, image 1 from the developer's sales kit

Data and inventory

The projects, units, prices and records behind every page. 46 features.

Developer render · SOL Properties
Every sale, every year

See every priced Land Department sale since 1975 on its project and its area.

Agent, agency
Project status and handover

See each project's status, percentage built, expected handover and developer.

Agent, agency, developer, vendor
One identity for a project

Your project stays the same everywhere: in sales, units, deals, shortlists and decks.

Every kind, as the thing that makes a project the same object everywhere
Developers index and records

Open any developer to see what it registered, is building and has finished.

Agent, agency, vendor
Project explorer

Filter every project with a sale and see results at once, with the project beside the list.

Agent, agency
The project page, complete

Answer any client from one project page: media, prices, status, handover and sales history.

Agent, agency, developer, vendor
Areas index and area pages

Rank, filter and compare all 244 areas, each with its own page and totals.

Agent, agency, developer, vendor
Compare projects or areas

Put two to six projects or areas side by side on price, pace, handover, rent and yield.

Agent, agency, developer, vendor
Trend and pace on every row

See at a glance whether a project or area is rising, flat or falling, and how fast.

Agent, agency, developer, vendor
Price per sq ft by building

Set a unit's asking price against what its building and area sold for per square foot.

Agent, agency, developer, vendor
Rents, service charges and yield

See rent, service charge and gross yield beside every price, each with its source.

Agent, agency, developer, vendor
Demand signals

See recent sales against the three months before, with the off-plan share, on every page.

Public and every signed-in kind for the area and project signals
Public market pages, deeper

Browse Dubai market totals, areas, rents and launches from Land Department records.

The public
Launches on the record

See projects with their first registered sale in the last six months, busiest first.

Public and every signed-in kind for launches on the record
Market refresh and changes

Refresh the market data in one go and get a list of what moved: projects, sales, prices.

Operator
Watch a view, be told

Watch a project, area, developer or saved view and get told when something changes.

Agent, agency, developer, vendor, buyer
Ask in a sentence

Type one sentence like "two bed in JVC under 1.5m" and get the matching projects.

Agent, agency, developer, vendor
Area outlines and locations

Every area has its own outline on the map, with project points where a source gives one.

Every kind through the map and the area page insets
The map

See the market on a map, areas shaded by sales, median, pace or yield, with price pins.

Every kind signed in
Nearby places

See the nearest metro, mall, schools, hospitals, parks and beaches for any project.

Every kind signed in
One door for unit supply

Bring units in from every source through one door, each source with its trust level.

Operator
Developer data-sharing agreement

Developers sign a free one-page agreement to show their checked availability by name.

Developer
Developer units: add and reconfirm

Add units, upload price lists and reconfirm what is still available, all dated.

Developer
Price lists in, units out

Hand over an XLSX or PDF price list and see its units appear, each checked by a person.

Developer
Three grades of trust

See how much to trust each unit, graded from the evidence and how recent it is.

Every kind, as the grade chip and the hold on every unit
Unit checks by members

File a check on a unit by document, sales office or field visit, with dated evidence.

Agent and agency members
Unit reports from the field

Report a unit you saw for sale and track it from reported to confirmed.

Agent, agency
Checked availability

Browse confirmed units as project cards, then open a floor-by-floor grid of tiles.

Agent, agency, vendor
Availability where you work

See confirmed units in the explorer, on project pages and in your presentations.

Agent, agency, vendor
Developer payment plans compared

See each payment plan as a clear bar, with the amount each stage means on a price.

Every kind on the project page
Project facts: risk and escrow

See the six facts a buyer asks before paying: completion, escrow, Oqood and more.

Every kind on the project page
Project media and floor plans

See approved photos, renders and floor plans, each with its credit and source.

Every kind on the project page and the cards
Permit checks on listings

Every listing's Trakheesi permit is checked on arrival and again each day.

Agency
Availability sent to your CRM

Get unit status changes pushed into your own CRM, with grade and date on each.

Agency
Inventory quality metrics

Track how fresh and well graded the inventory is, as numbers on one daily screen.

Operator
Report a wrong figure

Say a figure is wrong, give the right one and why, and hear the outcome.

Every kind signed in
Resale and partner listings

List resale and partner homes beside developer projects, each with permit and source.

Agent and agency
Global listings, sources named

Bring projects from abroad onto the platform on the same one-page agreement.

Every kind
Tokenised offerings, where legal

Offer licensed tokenised investments, each naming the platform that holds the money.

Family offices and wealthy and very wealthy investors behind a separate login
Data reports and data products

Download market data by quarter and area as tables or CSV files, source included.

The public for the data reports behind COUNSEL_STATS_CLEARED
Broker card check

Get your broker card checked so your profile can show it as checked.

Agent
Data rules held by tests

Every refresh and build runs the data rules as tests, so wrong figures get caught early.

Operator and engineer
Unit search with full filters

Match a client to a unit by bedrooms, floor, view, size and handover quarter.

Agent, agency, vendor and developer
Download your searched units

Download exactly the rows you filtered in one press, with source columns included.

Agent, agency, vendor and developer
Dated developer offers

See each developer offer with its terms, units covered and its start and end dates.

Developer
Units by bedroom

See units by bedroom count with size, price and per sq ft ranges and floor plans.

Every signed-in kind on the project page
Azra Residences, image 1 from the developer's sales kit

Developer console

Bringing a project to the network and Project Activation. 53 features.

Developer render · Enaam Properties
Developer sign-up

Sign up as a developer and land on a Home already showing your registered projects.

A signed-in person whose account is still to be created, choosing the developer kind
Developer Home

Open your Home to see the three setup steps and everything waiting for you.

Developer
The data-sharing agreement

Accept one page to show your checked availability, brochures and plans by name.

Developer
Claim your projects

Find your projects already on the Land Department record and claim each in one press.

Developer
Your developer record

See what you have registered, what you finished and when, from Land Department data.

Developer
Your project portfolio

Work through your projects with confirmed units, stale confirmations and facts to state.

Developer
Project facts you state

State the six facts buyers ask: completion, escrow, Oqood, RERA number, service charge.

Developer
Payment plans and methods

State each project's payment plan as named instalments adding to 100%, with dates.

Developer
Buildings, floors and unit types

Describe your buildings, floors and unit types so every unit has its place.

Developer
Your availability board

Keep availability current floor by floor: available, reserved or sold, with the date.

Developer
Bulk upload of price lists

Upload your XLSX or PDF price list and get confirmed units after a person checks them.

Developer
Supply sources for units

Bring in units from your confirmations, agent reports and licensed feeds in one place.

Developer
Project media with rights

Upload photos, renders, floor plans and brochures, each credited and rights-cleared.

Developer
Unit grades and member checks

See the grade on each unit, the evidence behind it and what members found.

Developer, once the firm is named
Agent unit reports to review

Confirm or decline the units agents report for sale on your projects, from one queue.

Developer
Where your units appear

See where your confirmed units and facts show up: explorer, project pages and decks.

Developer
Your project on the map

See your project on the map inside its area's outline, shaded by the measure you pick.

Developer
Sales managers and contact door

Name your sales managers so agents can message them on WhatsApp or call in one tap.

Developer
Pricing against the market

See your asking price per sq ft against the area's recorded median, by size and month.

Developer
Demand for your project

Read demand for your project from Land Department sales and what buyers ask for.

Developer
Engagement report per project

Follow each project from views to closings in a paid report you can check line by line.

Developer
Weekly report and exports

Get one weekly report on sales, pipeline, availability, collections and campaigns.

Developer
Campaigns in your ad account

Run launch, roadshow or expo campaigns in your own ad account, each with its own page.

Developer
The cost-per-closing report

See spend, enquiries, viewings, reservations and SPAs per campaign and per channel.

Developer
Budget and media-mix forecaster

Set a budget by channel and see the enquiries, viewings and closings it should bring.

Developer
Co-funded campaigns with agents

Accept or decline agents' invitations to co-fund campaigns, and see your share reported.

Developer
Affiliate codes and stand links

Make codes for campaigns and events and see the enquiries and closings each one brings.

Developer
Priority placement, labelled

Place a project on an area page for a month, clearly labelled as placed by you.

Developer
Site-visit proofs

See every site visit on your project as dated proof per campaign, buyers kept private.

Developer
Launches and briefings calendar

Post launch dates, agency briefings and site-visit days on one shared calendar.

Developer
Production orders

Order launch films, renders, media and social packages on one brief at one price.

Developer
Celebrity and brand services

Ask for a celebrity campaign, a brand or hotel operator, or brand licensing.

Developer
Roadshows and the Developers' Expo

Take a project to buyers abroad through roadshows, the Developers' Expo and campaigns.

Developer
Project Activation fees

See Project Activation as four named fees on sales value, billed quarterly as you sell.

Developer
The mandate record

Turn a Project Activation request into a mandate with its scope, partners and vendors.

Developer
Agency sales under a mandate

Under a mandate, PropRealm registers the agencies selling your project and tracks sales.

Developer
Launch day: tranches and EOIs

Run launch day with tranches, the EOI queue in order and allocation from your units.

Developer
Collections cockpit

Track what is due on each unit, record receipts and chase overdue payments.

Developer
Strategy and advisory services

Ask for product vision, feasibility and design advice, and track each delivery.

Developer
Regulatory operations tracker

Track RERA, escrow and Land Department registrations a project needs before sales.

Developer
After-sales and post-handover

Handle reminders, handover and snag fixes per unit after each sale, all on record.

Developer
Quarterly Project Activation bill

See each quarter's Project Activation bill, the four fees worked out on sales value.

Developer
Developer Free and Premium plans

See both plans and yours; Developer Free at AED 0 a month covers the essentials.

Developer
Developer alerts

Get told when agents report units, EOIs arrive or confirmations go stale.

Developer
Developer settings

Manage your firm's name, logo, team, supply sources and theme in one place.

Developer
Yearly buyer-lead contracts

Buy a yearly supply of buyer leads for a project, with each tier printed clearly.

Developer
Developer API and CRM push

Push your confirmed availability into brokers' CRMs and read your data through an API.

Developer
Tools for your own sales team

Give your sales team ready content and fast calling on your own opted-in database.

Developer
Dated offers and broker bonuses

Post broker bonuses, cash, bulk and payment plan offers on projects or chosen units.

Developer
Briefing and progress videos

Publish a project briefing video and construction-update videos for each project.

Developer
Book a demo or talk to sales

Book a demo or speak to a person at PropRealm before you sign in.

A developer not yet signed in
Assisted onboarding

Let PropRealm set up your account and upload your units and media on your instruction.

Developer
Roadshows and showcases

Book a roadshow or showcase by city and date, then see the results of each event.

Developer
Beverly Grande, image 1 from the developer's sales kit

Capital and investors

Investment opportunities through licensed partners. 40 features.

Developer render · HMB Homes
Investor sign-in

Sign in through your own investor door to a private area built just for investors.

Investor
Investor profile

Tell us where you invest from and see only the opportunities your rules allow you to take.

Investor
Investor Home

See your open opportunities, your interests and their progress, and what you hold, at a glance.

Investor
Investor updates and the bell

Get told when an opportunity opens, a partner answers you or the monthly update lands.

Investor
Investor settings and privacy

Choose your language, alerts and profile photo, and ask for a copy of your data anytime.

Investor
Investor door on the public site

One public page that opens the way into PropRealm's founding round for investors.

Anyone with the link
Investor waitlist

Join the investor waitlist with your email and consent, and hear first when doors open.

Anyone with the link
Founding-partner invitations

Open your private invitation page to read the ask, the founder's note and book a call.

The invited person, with the private link
One voice across investor pages

Every investor page, deck and data room document tells the same story with the same figures.

Every reader of the investor layer
Capital licence switch

One switch decides when capital products may appear on the public site, and keeps them in step.

The engineer and the desk
The ask

See the founder's ask in his own words: AED 1 million for 10% of the company, by invitation.

Founding partners and invitees
The gate this round reaches

See exactly which milestone this founding round is set to reach, in the founder's words.

Founding partners and invitees
The numbers by round

Read every revenue line with its price, who pays and what PropRealm keeps, round by round.

Founding partners and invitees
The gates

See the milestones the business must reach, set out in order ahead of any dates.

Founding partners and invitees
The founder page

Meet the founder: town planner, MBA in construction management, and RE/MAX franchise leader.

Founding partners and invitees
The founding-partner data room

Read every founding-partner document in one index, in folders that open by your tier.

Investor accounts with the founding-partner flag, and invitees who have accepted the NDA-light step
The first ten invitations

Track each of the first invitations: the link, the call booked, documents opened, next step.

The founder and the desk
The monthly investor update

Get one page a month under the same ten headings, with every number sourced, good month or bad.

Founding partners
Licensed partners

See which licensed platform, trustee, fund or lender holds the money on every opportunity.

Investor
Opportunity listing

See each opportunity's ticket, term, place, money-holding partner and PropRealm's fee upfront.

Investor whose profile matches the opportunity's market and eligibility
Redevelopment opportunities

Back a redevelopment: buy, rebuild, sell, and share the profit with fellow investors.

Investor
Income opportunities

Join a 30% investor pool in a Grade A rental property and collect regular returns.

Investor
Express interest in an opportunity

Say you are interested and get introduced to the licensed partner that takes the investment.

Investor
Capital fees tracker

Track every capital fee: what it is, who pays, which partner delivered, and when it was paid.

The desk and the founder in full
Raise money for your deal (2%)

Ask PropRealm to raise money for your project, with a 2% fee on the money raised.

Developer
Bank loan arranged (1%)

Get introduced to a licensed lender for your project loan, arranged for a 1% fee.

Developer
Licensed token products (UAE)

Invest in tokenised property products from licensed UAE platforms through PropRealm.

Investor
PropRealm tokens abroad

Invest through PropRealm's own token system in markets whose laws make it simple.

Investor in a market where it runs
Investor dashboard: what you hold

See everything you hold through PropRealm: whole properties and your partner investments.

Investor
Sell, let or buy more signals

Say you want to sell, let or buy more, and one partner brokerage picks it up with your consent.

Investor
Verified-buyer priority access

Become a verified buyer for first sight of new launches and a seat at private briefings.

Buyer and investor
Co-funded campaigns

Invite a developer to fund a share of your project campaign and see the share in your report.

Developer
Company setup and accounting

Get introduced to a trusted provider to set up a holding company or handle your accounts.

Developer, investor and partner abroad
Money transfers abroad

Move money across borders for a purchase or instalment through a regulated FX provider or bank.

Buyer and investor
Services timed to your key dates

Get mortgage, visa, legal and management help timed to your handover and instalment dates.

Buyer and investor
Mortgage introductions

Meet a licensed mortgage broker or bank right when you need one, before the deposit.

Buyer
Golden Visa introductions

Reach the Golden Visa threshold and get introduced to a licensed processor right away.

Buyer
Conveyancing and legal help

At the sale agreement, get introduced to a licensed conveyancer for transfer and registration.

Buyer and investor
Property management at handover

At handover, meet a licensed property manager or holiday-home operator to let your unit.

Buyer and investor who own, or will own, a unit
The capital desk

One desk runs partners, opportunities, introductions, raises, loans and fees for capital.

The founder and the desk operator
John Richmond District, image 1 from the developer's sales kit

Platform engine

The record, the rules, the AI and the office behind it all. 55 features.

Developer render · MIRA Developments
Sign-in

Sign in once through a single door and reach everything your account can use.

Every kind
Account setup and first run

Pick how you use PropRealm, name yourself and land on a Home that already shows your market.

A signed-in person whose account is still to be created
Members, roles and firms

Your profile, account kind and firm roles decide which parts of PropRealm open for you.

Every kind through their profile, their firm and the gates the shell derives
Broker card check

A reviewer checks your broker card and marks it checked, completing your agent activation.

The operator in the cockpit
Security on every page

Every page and form runs under strict security headers, rate limits and protected sign-in.

Nobody as a screen
Sidebar, phone bar and page frame

Find every place from one sidebar with tabs, a New menu, the bell, search and your account.

Every kind
Search and ask in a sentence

Search projects, developers and areas from one box anywhere, or press Ctrl or Cmd K.

Every kind
AI assistant

Type what you want in plain words and get filters and a presentation note drafted for you.

Agent and agency on Premium or Premium Plus, developer on Developer Premium
Notifications and alerts

Hear the moment something happens, on screen always and by email or WhatsApp when set.

Every kind
WhatsApp chat and broadcasts

Open WhatsApp with a message filled from the client record, or broadcast to opted-in clients.

Agent
Channels, told straight

See at a glance which channels work today, which need a key and which are coming next.

Agent, agency, developer
Plans and billing

See your plan, pay monthly or yearly, get invoices and follow every order you place.

Agent, agency and developer
The published price card

See every plan, lead tier, growth service and guarantee on one clear published price card.

Every visitor of the public site once counsel clears it
Lead packages

Buy buyer leads at a printed tier, delivered by a vetted vendor and sent to your account alone.

Agent, agency and developer as buyers of leads
Credits and guarantees

Get a credit when an enquiry falls outside your brief or a booked buyer misses the meeting.

Agent and agency
Full activity history

See every key moment on your records, from enquiry to closing, kept in one permanent history.

Every kind through the "Recorded" section of their own records
Where every enquiry came from

See where each enquiry came from and who sourced, presented and closed it, stamped at capture.

The agent and the firm on every enquiry and deal
The exclusivity lock

One lead goes to one agent, and you can show your claim with its timestamp whenever asked.

The holding agent sees "held by you until" on an enquiry
Enquiry capture

Receive clean, checked enquiries with a verified phone number from every PropRealm page.

A visitor on a capture page
Consent and personal data

Buyers see who you are and where their enquiry goes, and every list stays fully opted in.

Every visitor and every account at the point of consent
Enquiry sources

Turn every calculator, brief, article, search visit and expo badge into a tracked enquiry.

Visitors of the public site
Referral and affiliate codes

Make your own referral codes, add them to links and watch enquiries, accepts and closings.

Agent and buyer
Published rules for leads

Read in plain words who receives an enquiry and why, and the ceilings on any one agent.

Every visitor once routing is cleared
Lead offers: accept or pass

Get offered an enquiry with a clock, accept or pass, and it moves on fairly if time runs out.

The agent
CRM delivery

Receive each accepted enquiry straight in your own CRM, with stage changes synced back.

Agent
Integration marketplace

Connect your CRM, messaging, calendar and ad tools from one list showing each one's state.

Agent, agency, developer
API keys

Issue secure API keys and pull your firm's data into your systems, up to 120 calls a minute.

Agency managers and principals
Qualification and intent

Know each enquiry's budget, finance, timeline and intent instead of guessing them.

The agent on every enquiry
Calling assistant

See who is due a call today, with consent checked, and log each call's outcome in a tap.

Agent
Appointments and viewings

Set weekly hours and let buyers book a viewing from your open slots through a one-use link.

The agent
Unit verification

File a check on a unit by document, sales office or field visit, with dated evidence.

Agent and agency members
Confidence grades

See how fresh each unit's grade is, based on its evidence and a countdown, at a glance.

Every kind, as the grade on every unit and the hold countdown
Data refresh

Every market figure is checked, reconciled and stamped with its source and its export date.

The operator
Campaigns

See every campaign with its page, kind, cost and the enquiries, viewings and closings it made.

Agent, agency and developer
Cost per lead and closing

Know what each enquiry, viewing held and closing really cost you, per campaign and per month.

Agent
Weekly capacity

Set how many enquiries you can take this week, and see your team's ceiling against its intake.

Agent
Published outcomes

See PropRealm's own results month by month: enquiries routed, accepted, viewings and closings.

Every visitor once Q7 is answered
Workflow automation

Set simple rules that add a task, move a stage or start a sequence when a client goes quiet.

Agent
Admin cockpit

Give the people who run PropRealm one desk of every queue that needs a human hand.

The owner and the operators
Health, speed and errors

See speed and errors as daily numbers by page and route, measured in real browsers.

The operator on
Scheduled jobs

Every morning at 08:00 Dubai, grades, overdue items, quiet clients and summaries update.

The operator
Database migrations

Know which database changes are live in production and how each one was checked.

The operator
Gated features

Each gated feature stays closed until its stated condition is met, all listed in one table.

The operator
Built-in quality checks

Every rule that must hold becomes a test, so a release that breaks one stops before going out.

The operator and whoever builds
Feature catalogue

Every one of the 390 offerings is held as data with its status, tier and public title.

The operator and the planners
Account settings

Keep your name, brand, theme, language, alerts and plan together in one settings page.

Every kind
Arabic and English

Switch the whole product to Arabic, right to left, with prices and numbers kept clear.

Every kind and every visitor
Accessibility

Use every page by keyboard or screen reader, at 200% zoom, with strong text contrast.

Everyone
The content factory

Send a brief and get drafted content, produced by a vendor and held for your approval.

Agent, agency and developer as the clients of content
Company record and licences

See PropRealm's legal name, address, licensing authority and licence number on every page.

Every visitor and every account, in the footer of every page and on the trust and company pages
Terms and privacy under UAE law

Read clear terms and a privacy policy under UAE and DIFC data law, with data location stated.

Every visitor and every account
Cookie choice

Accept all, decline or choose cookie by cookie, with three equal buttons before anything loads.

Every visitor on the public site and every account on first visit
Browse as a guest

Browse projects, developers and areas and use the calculators freely before you sign in.

Every visitor without an account
Mortgage calculator by residency

Enter price, residency, deposit, term and rate to see your loan, monthly payment and interest.

Every visitor through the public tool
Help centre and support

Search dated help articles by topic and reach the right support desk with a stated reply time.

Every visitor and every account
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